Insights & field notes

Notes from the build.

What we learn implementing CRM, ERP, ecommerce and automation for real businesses — written down while it's still fresh. No vendor-speak.

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Jun '25Latest entry
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Ecommerce · Shopify

Shopify B2B: what the new wholesale features actually do (and don't)

Shopify's B2B features look powerful on the surface. What they handle, where you still need custom code, and when to consider a headless storefront.

May 28 · 7 minRead →
Enterprise · SAP

S/4HANA migration: 4 things nobody warns you about

After five migrations, four surprises hit every client: custom code compatibility, master data quality, user adoption, and the "stabilisation" phase nobody budgets for.

Apr 15 · 11 minRead →
CRM · Strategy

Choosing a CRM in 2025: HubSpot vs Zoho vs Salesforce for Indian mid-market

After implementing all three across fintech, real estate and SaaS — our unfiltered take, with the tradeoffs that matter at different company sizes.

Mar 30 · 13 minRead →
Automation · Integration

When n8n beats Zoho Flow (and vice versa)

Both automate workflows, but they sit at very different points in the complexity curve. Where we reach for each — with concrete examples from client builds.

Mar 10 · 8 minRead →
Zoho · Books

Zoho Books in 2025: a practitioner's review after 30+ client deployments

What's genuinely good, what's surprisingly limited, and the three workarounds you'll need for anything beyond basic invoicing.

Feb 22 · 10 minRead →
Web dev · Performance

Core Web Vitals in 2025: what actually moves your score

After a decade of optimisation work, 80% of CWV improvements come from four changes. Here they are, in the order we apply them.

Feb 8 · 6 minRead →
CRM · Field sales

Building a Zoho CRM pipeline for field sales teams in India

Field sales here has specific requirements: offline sync, geo-tagging, regional language support and low-data modes. How we've handled each in Zoho CRM.

Jan 20 · 9 minRead →
Ecommerce · WooCommerce

WooCommerce vs Shopify for Indian merchants: the 2025 decision guide

Payment gateway support, GST invoicing and regional logistics integration are table stakes. How both platforms handle them — and where the real tradeoffs are.

Jan 5 · 12 minRead →
Automation · AI

Adding AI to your CRM: what's useful now vs. what's a distraction

Everyone wants AI in their CRM. What adds genuine value — lead scoring, call summaries, churn prediction — and what's mostly marketing.

Dec 18 · 7 minRead →

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Zoho CRM Strategy SAP / ERP Shopify Automation Web Performance